For retail media networks
Prove more value. Drive better performance. Unlock new growth.
Help advertisers get more from every campaign with independent incrementality measurement, total-market insights, and the tools to plan, optimize, and grow.
Trusted across the retail media ecosystem.
Four ways to create more value
One partnership. Four ways to create more value.
Pēq complements your existing measurement capabilities, helping you demonstrate more impact, strengthen advertiser confidence, and improve campaign performance.
01Expand
Measure more of the plan.
Extend incrementality measurement to hard-to-measure channels, third-party activation partners, and campaigns that traditional approaches struggle to capture.
02Validate
Give advertisers greater confidence.
Provide independent third-party validation of incremental sales, sales lift, and iROAS alongside your existing reporting.
03Quantify
Prove the full sales impact.
Show the incremental sales generated at your stores and across the broader retail market, revealing the full impact of your media.
04Ensure success
Go beyond measurement.
Forecast outcomes, improve campaign design, and optimize in-flight to help advertisers achieve better results.
More than measurement
A partner in ensuring campaign success.
The partnership starts before the first impression is delivered. Pēq uses the brand’s sales reality and planned marketing pressure to improve the plan, then gives your team the insights to act while the campaign is live.
Before
Set the campaign up to win.
- Assess baseline sales and purchase dynamics
- Forecast expected incremental sales and iROAS
- Evaluate marketing pressure and geographic design
- Recommend budget or footprint changes before launch
During
Know where to act.
- Refresh incremental performance as sales data arrives
- Identify stronger and weaker markets
- Surface availability and out-of-stock signals
- Optimize remaining campaign investment in-flight
After
Turn results into the next plan.
- Quantify incremental sales, lift and iROAS
- Understand what drove performance
- Build historical response curves
- Apply the learnings to the next campaign
Measurement tells you what happened. Planning and optimization help determine what happens next.
Flexibility
Add measurement where you need it.
Whether you need more measurement capacity, coverage across harder-to-measure channels, an independent validation layer, or a turnkey measurement partner, Pēq can plug into your existing approach and fill the gaps.
Add capacity
Take measurement work off your team’s plate.
Support sophisticated internal measurement organizations without requiring them to measure every campaign and partner themselves.
Extend coverage
Measure what your current approach does not.
Extend incrementality measurement into additional channels, formats and activation types.
Add independence
Give advertisers third-party validation.
Add an independent measurement layer where additional credibility matters.
Turnkey measurement
Let Pēq become the measurement partner.
Provide a complete incrementality capability without building the infrastructure and expertise internally.
From additional capacity to complete measurement support, Pēq can fit the way your network operates.
Proof · Uniform
“Pēq is the unlock for our retail media partnerships. With DGMN, we can finally show that the brand’s ad spend drove incremental sales back to the retailer, and that makes the retailer the hero.”
Victoria NewtonAccount Manager
Make independent incrementality measurement part of your retail media offering.
Give brands credible proof of incremental sales impact across the full retail media mix, and use those insights to make campaigns perform better.