Welcome to Pēq’s Marketing Blog
Retail Media’s Next Stage: Incrementality Measurement and Third-party validation.
Retail media is under greater scrutiny than ever.
Walmart Measurement at the Source Starts With a Shared Sales Foundation
Retail media has become a core part of the media plan. For brands investing in Walmart, the challenge is no longer simply activating more channels.
What the Bentonville Waiting Room Taught Me
The first time I visited Bentonville, I went as the “quant guy.”
Losing Identity Hurts Advertising. It May Break Measurement.
For the last 20+ years the advertising industry has been having the same conversation.
Why CES Brands Are Rethinking How They Measure Commerce Performance in 2026
Every January, CES sets the tone for the year ahead. Yes, it’s where breakthrough technology is unveiled.
Why Every Brand Needs an OmniChannel Performance Platform
Enter the OmniChannel Performance Platform: one system that connects media, identity, and sales to prove what really drives incremental revenue.
How to Talk to Your CFO About Marketing Measurement
Marketing measurement doesn’t need to be a battle. With the right approach you can speak the CFO’s language.
Why Marketing Needs a Common Language for Measurement
Let’s be real: Marketing measurement today is a mess.
Different Channels, One Truth
Marketing measurement today feels like trying to solve a puzzle with pieces from different boxes.
When Loyalty Isn’t Enough
We don’t need portfolio optimization or measurement standardization. 80% of our sales are tracked with loyalty data.
The Cookiepocalypse Is Here
In case you missed it (or were hoping it would just go away): the cookiepocalypse is no longer coming—it’s already here.
Why Pēq Prioritizes Incrementality
In today’s retail media landscape, understanding what actually moves the needle is more important than ever.
Are RMN Budgets Really Increasing +20% every year?
Every report I read says that spending with retail media networks is increasing year over year.
From Collaboration to Clarity
Why Strong Relationships Are the Backbone of Measurable Shopper Marketing.
What I Heard at the Sweets & Snacks Expo
Last week, I walked the floor at the Sweets & Snacks Expo.