For DSPs/SSPs
Build independent incrementality measurement directly into your platform.
Give advertisers turnkey access to incremental sales and iROAS measurement, surface results inside your platform, and use performance intelligence to make campaigns work harder.
- DSP/SSP campaign+Pēq measurement
- Incremental sales + iROAS
- Insights surfaced inside the platform
- Audience · Value shoppers
3.1x - Creative · 15s cut-down
2.6x - Placement · Late night
1.1x
Embed
Make incrementality as easy to buy as media.
Integrate Pēq into the campaign workflow so advertisers can add independent measurement during setup and access results without leaving the platform.
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Add measurement
Advertisers select Pēq measurement as part of campaign setup.
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Measure incremental impact
Pēq independently measures incremental sales, sales lift and iROAS.
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Surface the results
Performance and granular insights flow back into the platform experience.
One platform.Media + independent measurement.
Optimize
Don’t just prove performance. Use it.
Pēq delivers incremental performance insights while campaigns are live, helping teams understand what is driving sales and use those signals to inform optimization.
Illustrative example
- 1What is working?
- 2What should change?
- 3Where should investment move?
Move beyond a post-campaign score and make sales performance part of the campaign decisioning process.
Differentiate
Create more value for advertisers and your platform.
Give advertisers credible, independent proof that DSP/SSP investment drove incremental sales while adding a differentiated measurement capability to your platform.
For advertisers
Independent proof of business impact.
Understand whether media created incremental sales and iROAS, with the results available in the platform already used to plan and buy media.
For the platform
A stronger performance proposition.
Offer independent incrementality measurement without building the underlying sales-lift infrastructure yourself.
Turn measurement into a differentiated product and new source of platform value.
A more valuable advertiser experience. A more differentiated platform.
Proof · Real-Time
“Pēq’s mid-campaign optimizations are the differentiator. Sales data usually only comes post-campaign. Getting it in-flight changes the entire workflow and frees us to focus on creative.”
Bryce MajSales Director
Make independent measurement part of your platform.
See how Pēq can bring incremental sales measurement and performance intelligence directly into your DSP/SSP.