For brands
One standard. Every marketing investment. Truly comparable performance.
Compare performance across every marketing investment, from brand to shopper to trade, online, offline and retail media. With one consistent view of incremental sales and iROAS, you’ll know what is working, what to change and where the next dollar should go.
Every investment. One measurement standard.
Brands measuring with Pēq
Standardize
Normalize. Standardize. Compare.
Pēq integrates and normalizes data across retailers, media partners and marketing activations, applying one consistent measurement framework so performance can be compared across the portfolio.
Illustrative example
Optimize
See what’s working. Let Pēq tell you what to optimize next.
Pēq doesn’t just show you what’s driving sales. Our Optimizing module translates incremental performance into concrete recommendations, telling teams what to change while campaigns are still live.
- Portfolio
- Channel
- Partner / retailer
- Tactic / format
- Audience / creative
- Geography / placement
Pēq recommends
- ScaleWhat is outperforming?
- RefineWhere can performance improve?
- ReduceWhat is not creating incremental return?
See performance by channel, retailer, partner, tactic, format, audience, creative, geography and more.
Forecast
Know where to invest the next dollar.
Pēq uses historical performance and diminishing-return dynamics to model future incremental return, helping brands plan budgets around expected outcomes rather than historical allocation.
- Room to scaleEach additional dollar returns more than a dollar in incremental sales.
- Diminishing returnsSpend still adds sales, but each dollar returns less than a dollar, and less with every increase.
- ReallocateAdditional spend adds little to no sales. Those dollars drive more sales in tactics with room to scale.
- Historical performance+diminishing returns
- Forecasted performance
- Recommended investment
Move from measuring what happened to planning what should happen next.
The proof
Measure what works. Optimize the mix. Drive more sales.
A beverage brand used Pēq to understand relative performance across its marketing investments and identify where to scale, refine, or reduce spend.
After putting those insights into action, iROAS increased from $2.74 to $3.72.
“This totally changes the game on how we look at and deploy our investment strategy…”
Put every marketing investment on the same standard.
See what Pēq can reveal about what is working today and where to invest next.