Measure the Real Sales Impact of Organic Social Media
Measure the Real Sales Impact of Organic Social Media
By Sumi MukoyamaWe’re excited to announce a major breakthrough in social media measurement: Pēq now measures incremental sales driven by organic social campaigns.
In an era where proving ROI is everything, marketers have long struggled to quantify the true impact of social media. Likes and shares don’t pay the bills—sales do. That’s why Pēq is going beyond vanity metrics to deliver real, data-driven insights into what’s actually moving the needle.
Pēq isolates incremental lift.
By combining your first-party sales data with detailed campaign activity, Pēq isolates incremental lift, showing you exactly how social content—whether organic or influencer-led—is driving net-new revenue.
Our advanced platform distinguishes between organic engagement and paid amplification, so you can finally see which efforts are bringing in new customers versus simply riding existing demand..
Unlike traditional geo-based measurement tools, Pēq makes organic social measurement accurate and accessible. With an intuitive dashboard and cutting-edge modeling, your team gets the clarity it needs to double down on what works and confidently optimize what doesn’t.
Ready to prove the true impact of your social strategy?
Pēq delivers the answers you’ve been waiting for.
