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Peq Analytics Drives 42% iROAS Growth
Case Study for a Refrigerated Beverage Brand
In 2023, a prominent ready-to-drink beverage company sought to analyze its iROAS across various retailers and marketing tactics. The objective was to identify opportunities to optimize spending and maximize incremental sales in 2024.
The Solution
Pēq’s platform conducted an in-depth analysis of the client’s data, revealing a standardized iROAS of $1.48 for the 2023 calendar year. Through this analysis, the platform identified key tactics that presented significant opportunities for optimization.
The insights provided actionable recommendations on where to scale investments and which underperforming strategies to refine or reduce.
The Result
The client adjusted their spending strategy in the first half of 2024 based on data-driven insights uncovered by Pēq. The results were impressive:
measured iROI
post optimization iROI
additional sales
These substantial improvements highlighted the effectiveness of the optimized spending strategy, reinforcing the value of data-driven decision-making in maximizing marketing performance.
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