About us

We’re building the standard for marketing measurement.

Marketing has become more fragmented than ever. Channels, platforms and partners operate with different metrics, methodologies and definitions of success, making performance increasingly difficult to compare.

Pēq exists to bring it back together: one independent, standardized view of what’s actually driving incremental growth.

What we stand for

We believe measurement should be held to a higher standard.

Marketing measurement should create clarity, not more fragmentation. We built Pēq around a few fundamental principles for how measurement should work.

We believe measurement should be:

  1. 01Independent


    Independent by design.

    Because the company selling the media shouldn’t define whether it worked.

    Pēq provides an objective view of performance, independent of the platforms, publishers and partners being measured.

  2. 02Comparable


    One standard for everything.

    Because marketers can’t optimize what they can’t evaluate on the same terms.

    Every channel, tactic, partner and activation is measured consistently, so performance can be compared apples to apples.

  3. 03Accurate


    Measure what actually happened.

    Because correlation isn’t incrementality.

    Pēq grounds measurement in real sales outcomes and causal incrementality, isolating the impact marketing actually created.

  4. 04Universal


    Measure marketing, not people.

    Because proving marketing works shouldn’t require tracking individual people.

    Pēq works without user-level identifiers, extending consistent measurement across more channels, markets and privacy environments.

Leadership

Meet our team

  • Alvaro Bravo

    Alvaro Bravo

    Executive Chairman

    Alvaro Bravo brings more than 30 years of experience in strategy, digital advertising, and entrepreneurship to Pēq. He is a serial entrepreneur and former President and Co-Founder of Aki Technologies, acquired by Inmar Intelligence. Previously, he held senior leadership roles at Mobile Theory, acquired by Opera, and Greystripe, acquired by ValueClick. Alvaro began his career in strategy consulting at Monitor Group, where he spent nearly a decade advising leading companies. His experience building and scaling advertising technology businesses brings valuable strategic perspective to Pēq’s growth.

    LinkedIn
  • Brian Pozesky

    Brian Pozesky

    CEO and Co-Founder

    Brings over 20 years of experience in marketing, developing software solutions across the advertising landscape. Over his career, Brian has managed hundreds of millions in advertising dollars, collaborated with some of the nation’s most prominent marketers, and holds multiple data science patents.

    LinkedIn
  • Paul Van Wert

    Paul Van Wert

    President and Co-Founder

    Focuses on driving innovations within the incremental measurement space. With over a decade of experience, Paul has engineered and designed the measurement infrastructure for several retail media networks. His contributions helped drive Eyeview’s acquisition by Aki, and Aki’s acquisition by Inmar.

    LinkedIn
  • Ben Flaccus

    Ben Flaccus

    Chief Growth Officer

    Drawing on two decades in data-driven marketing, Ben helps brands, retailers, and RMNs navigate a fragmented media landscape to drive measurable, incremental growth. He’s led commercial and strategic initiatives across startups and global organizations, most recently building and leading Perion’s commerce division as Managing Director.

    LinkedIn
  • Cristina Costa

    Cristina Costa

    Senior Vice President of Sales

    With more than 16 years in digital advertising and commerce marketing, Cristina helps CPG and adult beverage brands turn measurement into meaningful growth. She’s held leadership roles across technology, agency, and brand organizations, including Inmar Media, Yieldbot, Catapult Marketing, Mosaic, and Diageo’s eCommerce team, bringing a well-rounded, practical perspective to modern performance strategy.

    LinkedIn
  • Rikki Marler

    Rikki Marler

    Vice President, Client Development

    Starting as a Shopper Marketing Manager at Reckitt, Rikki worked at Circana and Scintilla before coming to Pēq, where she helps brands and solution providers drive smarter media investment through real-time measurement.

    LinkedIn

Measured brands.

  • Coca-Cola
  • Tyson
  • Kraft
  • Bayer
  • Sargento
  • Oreo
  • Alka-Seltzer
  • Velveeta
  • Heineken
  • Mountain Dew
  • belVita
  • Armor All
  • Edgewell
  • Primo Brands
  • MiO
  • La Colombe
  • Ferrara
  • Danimals
  • Church & Dwight
  • Lunchables
  • Colgate
  • Kellogg’s
  • Chobani
  • L’Oréal
  • Revlon
  • Palmolive
  • Diageo
  • Nescafé
  • Lipton
  • Bai
  • C4
  • Centrum
  • Danone
  • Froneri
  • Gorilla
  • Keurig Dr Pepper
  • Keebler
  • Ragú
  • Softsoap
  • Dove
  • Unilever
  • ZOA
  • Bob’s Red Mill
  • Celsius
  • Kellanova
  • P&G
  • Pepsi
  • Kimberly-Clark
  • bibigo

Off the clock

Meet the pups of Pēq.

  • Champsie & Monroe

    Champsie & Monroe

    These fluffy Coton de Tulears fully support our data-driven approach to marketing… as long as we don’t start measuring their treat stash.

  • Maeve

    Maeve

    Introducing our newest dog to the Pēq family! Maeve is a Goldendoodle who is exploring her new home and charming everyone who meets her.

  • Gozo & Pivo

    Gozo & Pivo

    Cavapoo brothers who love to cuddle, play ‘the game’ with each other (which takes many forms) and play ball.

  • Bowie

    Bowie

    A Wheaten Terrier/Poodle mix, Bowie will give you a look like you are in need of a bath rather than the other way around.

  • Kuma & Roxy

    Kuma & Roxy

    Wire Fox Terrier brother and sister who enjoy laying in sunspots, stealing socks and causing mischief for their parents.

  • Otto

    Otto

    Otto loves to chase squirrels, both the real kind and the frisbee-shaped ones. Always on the move, he’s happiest showing off his limitless energy.

  • Milo

    Milo

    Half-Yorkie and half-American Eskimo, Milo loves exploring outside (especially if there’s snow) and bothering his older sister, Maude.

  • Maude

    Maude

    Maude is a mostly-Dachshund pup whose favorite pastimes include snuggling and sleeping in any blanket she can find.