For marketing and activation partners

Prove your activations drive incremental sales.

Proving sales impact is table stakes.

Pēq helps you demonstrate the incremental sales and iROAS your activations create, with one consistent measurement standard across the full marketing plan.

peq hub markCampaign performanceLive
iROAS2.4x▲ 0.6x vs. plan
Incremental sales$1.82M▲ 18%
Sales lift12.6%▲ 3.1 pts

Weekly iROAS with trendline

What you can prove to your client. Illustrative example

Trusted across the marketing ecosystem.

  • Coca-Cola
  • Tyson
  • Kraft
  • Bayer
  • Sargento
  • Oreo
  • Alka-Seltzer
  • Velveeta
  • Heineken
  • Mountain Dew
  • belVita
  • Armor All
  • Edgewell
  • Primo Brands
  • MiO
  • La Colombe
  • Ferrara
  • Danimals
  • Church & Dwight
  • Lunchables
  • Colgate
  • Kellogg’s
  • Chobani
  • L’Oréal
  • Revlon
  • Palmolive
  • Diageo
  • Nescafé
  • Lipton
  • Bai
  • C4
  • Centrum
  • Danone
  • Froneri
  • Gorilla
  • Keurig Dr Pepper
  • Keebler
  • Ragú
  • Softsoap
  • Dove
  • Unilever
  • ZOA
  • Bob’s Red Mill
  • Celsius
  • Kellanova
  • P&G
  • Pepsi
  • Kimberly-Clark
  • bibigo

Credibility

Measurement that aligns with your clients’ sales reality.

Pēq builds measurement on omnichannel sales. Through our partnership with NielsenIQ and direct integrations with retailer and CPG sales data, results align with the sales your clients actually observe, so they stand up to scrutiny.

Grounded in sales. Built to stand up in the client conversation.

  1. NielsenIQData partnershipDirect integrationsRetailer & CPG sales data
  2. Omnichannel sales data
  3. peq hub markpēqIncrementality measurement
  4. Results that match the brand’s observed sales reality

Performance

Don’t just measure performance. Ensure it.

Pēq helps you forecast performance before launch, identify what is working while campaigns are live, and optimize toward better incremental outcomes.

  1. Before launch

    Forecast

    Set performance expectations based on sales opportunity and planned investment.

  2. While live

    Optimize

    See what is driving incremental performance while there is still time to act.

    • Market
    • Audience
    • Creative
    • Tactic
    • Timing
    • Placement
    • Activation / execution

    Identify what is working and put more weight behind it.

  3. After

    Illustrate

    Demonstrate the incremental sales impact created for the client.

ForecastOptimizeIllustrate

Flexibility

Start with the essentials. Go deeper when you need to.

Every study starts with the essential performance metrics. Go deeper with trips and basket, household penetration lift, share shift and other shopper insights when you need them.

Essential performance

  • Incremental sales
  • Sales lift
  • iROAS

Shopper insights

  • Trips & basket
  • Household penetration lift
  • Share shift
  • Additional shopper insights

The right level of insight for the campaign and client question.

Proof · Precision

“Other measurement partners give you a number. Pēq gives you directional precision, the kind that actually changes the next decision.”

Jay KrihakJay KrihakClient Success Director, Strategic Integration and GrowthInmar Intelligence

Prove the value your marketing creates.

Give clients credible evidence of incremental sales impact and use those insights to make every campaign stronger.

Meet with Pēq

Tell us a little about you and we’ll be in touch.