For agencies

What if measurement became something your agency owns?

Set the measurement standard across the entire marketing plan.

Instead of letting every media partner define success differently, Pēq gives your agency one independent measurement standard across the entire plan.

  • Every partner.
  • Every channel.
  • Every activation.
  • One definition of incremental performance.

Independence

Stop letting media partners grade their own homework.

Your partners should compete on performance, not on whose measurement methodology makes them look best.

Pēq gives agencies an independent standard for evaluating every partner against the same definition of incremental sales and iROAS.

Without Pēq

  • Partner A4.8x ROASPlatform-attributed · 14-day window
  • Partner B6.2x ROASModeled lift · 30-day window
  • Partner C3.9x ROASPanel-based · 7-day window

Different methodologies, look-back windows, data sources and metrics. No way to compare.

With Pēq

Pēq: Consistent Methodology

Same methodology, same data, same definition of incremental sales. Now the bars compare.

Different vendors. Measured with the same ruler.

Illustrative example

The Pēq standard

Four reasons agencies should own measurement.

  1. Independent

    No one grades their own homework.

    Performance is measured independently of the media companies delivering the campaign.

  2. Standardized

    Comparable by design.

    One methodology creates true apples-to-apples comparability across the plan.

  3. Complete

    Measure the channels others miss.

    Retail media, CTV, OOH/DOOH, influencer, experiential, sampling, in-store, audio, organic social and more can all be evaluated against incremental sales.

  4. Actionable

    Insight while there’s still time to act.

    See performance while campaigns are live, then optimize by partner, channel, tactic, audience, creative, format and more.

Own the scoreboard

One scoreboard across the entire media plan.

Bring every channel, tactic, partner and activation onto a common measurement framework so your teams can see what is actually driving incremental growth.

  • Not vendor-reported performance.
  • Not a collection of incompatible studies.
  • One independent view of the plan.
Agency media plan · Q3Ranked by iROAS · one standard
ActivationIncremental salesiROASIncremental unitsCost per incremental buyer
Experiential$412K3.4x96,800$4.10
Retail media network$1.28M2.9x301,400$4.85
Sampling$236K2.6x58,900$5.20
Influencer$318K2.3x71,200$5.90
CTV$894K2.0x197,600$6.75
In-store$402K1.8x94,300$7.30
Paid & organic social$566K1.6x128,700$8.15
OOH/DOOH$188K1.2x43,500$10.40

Illustrative example

From reporting to decisions

Measurement should help you move the next dollar.

Pēq turns standardized measurement into a planning and optimization system.

A flywheel: Forecast, Measure, Optimize and Plan turn around pēq, one measurement standard, at the centre 01FORECAST02MEASURE03OPTIMIZE04PLAN One measurement standard

  1. Before the campaign

    Forecast

    Forecast incremental sales and iROAS based on baseline sales, investment and marketing pressure.

  2. During the campaign

    Measure

    Measure incremental sales and iROAS for every partner on the same standard.

  3. During the campaign

    Optimize

    See granular performance while media is live and use one-click optimization tools to identify where spend should move.

  4. After the campaign

    Plan

    Understand what worked and what did not, then generate optimized future media plans from historical performance, response curves and diminishing returns.

Every campaign makes the next one smarter.

Whether you run the media or your partners do, your agency should define how success is measured.

See how Pēq can help your agency compare performance, optimize campaigns and make stronger investment recommendations.

Meet with Pēq

Tell us a little about you and we’ll be in touch.