How Pēq works · The platform

Manage the portfolio. Optimize what’s live. Plan what’s next.

One system to understand performance across the full marketing portfolio, make smarter in-flight decisions and build future plans around what will drive the greatest impact.

Pēq Portfolio Management reporting view showing halo share of shopper marketing, halo sales, same-retailer iROAS and the spent-here-sold-there retailer matrix Pēq Optimizing view showing media changes made mid-flight Pēq Planning view showing recommended spend by partner

Turn every campaign into a smarter next decision.

From forecasting before launch to measuring results, optimizing in-flight and planning what’s next, Pēq turns sales intelligence into better marketing decisions.

  1. Forecast


    Know what to expect before launch.

    Use baseline sales and planned media investment to forecast incremental sales, iROAS and the expected impact of a campaign before it begins.

  2. Measure


    See the sales impact as it happens.

    Track incremental sales, lift and iROAS through independent test/control measurement, with updated reads as new sales data becomes available.

  3. Optimize


    Know where to act while media is live.

    Identify stronger and weaker markets, uncover performance opportunities and shift investment while the campaign is still running.

  4. Plan


    Turn what worked into the next allocation.

    Build on measured results and historical response curves to identify the right channel mix, investment levels and allocation for future campaigns.

Every campaign makes the next one smarter.

Illustrative example