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What the Bentonville Waiting Room Taught Me

The first time I visited Bentonville, I went as the “quant guy.”

For the last 20+ years the advertising industry has been having the same conversation.

Every January, CES sets the tone for the year ahead. Yes, it’s where breakthrough technology is unveiled.

There are many positive opportunities that retail media can unlock for brands, but alongside those opportunities come challenges.

The brands that stayed active, invested smartly, and measured with discipline came out stronger.