Welcome to Pēq’s Marketing Blog

Your hub for insights on AI‑driven marketing mix modeling, incrementality testing and omnichannel measurement. Stay ahead of the curve with expert guides, data‑driven best practices and case studies that show how smarter spending and unified data lead to sustainable growth.

How to Talk to Your CFO About Marketing Measurement

Marketing measurement doesn’t need to be a battle. With the right approach you can speak the CFO’s language.

How I Learned to Stop Worrying and Love the Media Mix Model

Media Mix Models aren’t just compatible with loyalty—they’re becoming loyalty.

Why Marketing Needs a Common Language for Measurement

Let’s be real: Marketing measurement today is a mess.

Segmentation Is Back

Segmentation Is Back

Marketing, Segmentation

Without segmentation, Media Mix Modeling becomes just a blind optimization tool.

Marketing Without Measurement is a Risk Brands Can’t Afford

Marketing Without Measurement is a Risk Brands Can’t Afford

Marketing, Measurement

The brands that stayed active, invested smartly, and measured with discipline came out stronger.

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