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Why CES Brands Are Rethinking How They Measure Commerce Performance in 2026

Every January, CES sets the tone for the year ahead. Yes, it’s where breakthrough technology is unveiled.

Enter the OmniCommerce Performance Platform: one system that connects media, identity, and sales to prove what really drives incremental revenue.

Marketing measurement doesn’t need to be a battle. With the right approach you can speak the CFO’s language.

The brands that stayed active, invested smartly, and measured with discipline came out stronger.