Welcome to Pēq’s Marketing Blog
Your hub for insights on OmniCommerce Performance, incrementality testing and forecasting. Stay ahead of the curve with expert guides, data‑driven best practices and case studies that show how smarter spending and unified data lead to sustainable growth.
How to Talk to Your CFO About Marketing Measurement
Marketing measurement doesn’t need to be a battle. With the right approach you can speak the CFO’s language.
Why Marketing Needs a Common Language for Measurement
Let’s be real: Marketing measurement today is a mess.
How Machine Learning Is Making Marketing More Measurable
For decades, marketers have relied on fragmented metrics like last-click attribution or self-reported dashboards.
Different Channels, One Truth
Marketing measurement today feels like trying to solve a puzzle with pieces from different boxes.
When Loyalty Isn’t Enough
We don’t need portfolio optimization or measurement standardization. 80% of our sales are tracked with loyalty data.
The Cookiepocalypse Is Here
In case you missed it (or were hoping it would just go away): the cookiepocalypse is no longer coming—it’s already here.
Why Pēq Prioritizes Incrementality
In today’s retail media landscape, understanding what actually moves the needle is more important than ever.
Are RMN Budgets Really Increasing +20% every year?
Every report I read says that spending with retail media networks is increasing year over year.
From Collaboration to Clarity
Why Strong Relationships Are the Backbone of Measurable Shopper Marketing.
What I Heard at the Sweets & Snacks Expo
Last week, I walked the floor at the Sweets & Snacks Expo.
Clarity in a Noisy Marketing World
Marketing today is more complex than ever. Campaigns are running across dozens of platforms.
Three Retail Titans Walk into a Bar
Jeff Bezos, John Wanamaker, and Sam Walton walk into a bar.
Measure the Real Sales Impact of Organic Social Media
We’re excited to announce that Pēq now measures incremental sales driven by organic social campaigns.
Retail Media Is Booming
There are many positive opportunities that retail media can unlock for brands, but alongside those opportunities come challenges.
Marketing Without Measurement is a Risk Brands Can’t Afford
The brands that stayed active, invested smartly, and measured with discipline came out stronger.