What I Heard at the Sweets & Snacks Expo
Everyone’s Got the Same Problem
By Paul Van WertLast week, I walked the floor at the Sweets & Snacks Expo, where the usual buzz of new product launches and eye-catching packaging was underscored by a shared tension in nearly every conversation I had—brands, regardless of size, are all asking the same questions:
Where should we spend our media dollars? How do I figure out which offerings from each RMN work best for my brand? How do we maximize value from dollars committed inside Joint Business Plans (JBPs)?
It doesn’t matter if you’re an emerging brand trying to stretch every marketing dollar or a CPG giant with a sprawling RMN presence—everyone’s trying to solve the same thing. Dollars are siloed. Measurement isn’t standardized.
Both retailers and brands alike are trying to work together to continue capitalizing on the immense opportunity retail media presents.
- Which RMN activations work for which brands or categories?
- What performs when brands have flexible budget to test across or even outside of RMNs?
- How can we standardize measurement to stop comparing pineapples to pumpkins?
Whether you walked out of the expo with fresh insights or fresh snacks, the truth is clear: it’s time to take control of your data, your dollars, and your outcomes.
Let’s figure out what works—together.
