In the fast-evolving world of marketing and the rise of retail media, we saw a growing challenge:
Lack of incremental measurement standardization, making it impossible for brands to evaluate performance and success.
We built Pēq to change that.
About Us
Our Mission
Our Philosophy
Our Product
Get a Free Incrementality Audit
No fluff. No pitch. Just insights.
Discover What’s Actually Driving Your Sales.
Your ad platforms give you ROAS.
We give you the truth.
Meet Our Team
Brian Pozesky
CEO & Co-Founder
Brings over 20 years of experience in marketing, developing software solutions across the advertising landscape. Over his career, Brian has managed hundreds of millions in advertising dollars, collaborated with some of the nation's most prominent marketers, and holds multiple data science patents.
Paul Van Wert
President & Co-Founder
Focuses on driving innovations within the incremental measurement space. With over a decade of experience, Paul has engineered and designed the measurement infrastructure for several retail media networks. His contributions helped drive Eyeview’s acquisition by Aki, and Aki’s acquisition by Inmar.
Rikki Marler
Vice President, Client Development
Starting as a Shopper Marketing Manager at Reckitt, Rikki worked at Circana and Scintilla before coming to Pēq, where she helps brands and solution providers drive smarter media investment through real-time measurement.
Meet the Pets of Pēq
Maeve
Introducing our newest dog to the Pēq family! Maeve is a Goldendoodle who is exploring her new home and charming everyone who meets her.
Gozo & Pivo
Cavapoo brothers who love to cuddle, play ‘the game’ with each other (which takes many forms) and play ball.
Bowie
A Wheaten Terrier/Poodle mix, Bowie will give you a look like you are in need of a bath rather than the other way around.
Kuma & Roxy
Wire Fox Terrier brother and sister who enjoy laying in sunspots, stealing socks and causing mischief for their parents.
Otto
Otto loves to chase squirrels, both the real kind and the frisbee-shaped ones. Always on the move, he’s happiest showing off his limitless energy.
Milo
Half-Yorkie and half-American Eskimo, Milo loves exploring outside (especially if there’s snow) and bothering his older sister, Maude.
Maude
Maude is a mostly-Daschund pup whose favorite pastimes include snuggling and sleeping in any blanket she can find.
