Peq Analytics Optimizes Campaign for Incremental ROAS
Case Study for a Refrigerated Beverage Brand
In 2024, a prominent ready-to-drink beverage company sought to analyze its iROAS across various retailers and marketing tactics. The objective was to identify opportunities to optimize spending and maximize incremental sales in 2025.
Incremental ROAS Achieved
Post Optimization ROAS
Additional Sales
The Solution
Pēq’s platform conducted an in-depth analysis of the client’s data, revealing a standardized $2.74 Incremental ROAS for the 2024 calendar year. Through this analysis, the platform identified key tactics that presented significant opportunities for optimization.
The insights provided actionable recommendations on where to scale investments and which underperforming strategies to refine or reduce.
The Result
The client adjusted their spending strategy in the first half of 2025 based on data-driven insights uncovered by Pēq.
Measured Brands
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