Forecasting & Media Planning Solutions
See the impact of your budget decisions before you spend
Pēq helps brands forecast demand, test media plans, and choose the investment strategy that delivers the highest incremental growth.
How it works
Results That Give You Planning Confidence
With clearer forecasts and stronger allocation decisions, Pēq helps teams reduce planning uncertainty and invest with confidence.
Forecast Accuracy
Budget Allocation Efficiency
Household Penetration
Measured Brands
Build a Winning Strategy
Harness the Power of Incremental Measurement
Explore “what-if” scenarios across your entire media portfolio to make smarter decisions.
Extract Greater Value in Every Dollar
Uncover synergies between providers and tactics to maximize incremental sales.
Take the Guesswork Out of Marketing
Make confident, data-backed decisions supported by reliable iROAS projections to drive better outcomes.
Our Retail and Media API connections
Our platform integrates directly with top retail and media APIs to unify your performance data — making it simple to connect, measure, and optimize across every channel.
FAQs: Understanding the Forecasting & Media Planning Solution
How accurate are the forecasts?
Pēq provides clear, reliable forecasts grounded in real commercial signals, giving you a confident view of future performance.
Can you test different budget and channel scenarios?
Yes. You can compare multiple budget levels and media mixes to see which plan delivers the strongest incremental impact.
How quickly do we get results?
Most teams start using forecasting and scenario outputs within a few weeks. After setup, simulations run instantly.
Does this help justify budgets to finance?
Absolutely. Pēq provides transparent projections that make it easy to explain — and defend — investment decisions.
Is setup complex?
No. Implementation is straightforward, and the Pēq team supports you end-to-end with minimal effort required on your side.
Get a Free Incrementality Audit
No fluff. No pitch. Just insights. Discover What’s Actually Driving Your Sales. Your ad platforms give you ROAS. We give you the truth.