OmniCommerce Performance Platform
Turn your marketing data into your biggest advantage. Pēq’s analytics show you the clear path to higher ROI. No more guesswork, just results.
Measure What Matters: Power Up Your Marketing Success
Elevate Your Omni-Commerce Game
Harmonize scattered data from every channel – digital, in-store, and retail media – into a single source of truth that drives portfolio-wide growth.
Turn Historical Data Into Future Wins
Convert years of performance data into predictive insights that help you outpace competitors and capture market share.
Maximize Impact by Measuring Every Dollar
Track incremental ROAS across all marketing activations – from in-store displays to online campaigns – so you can confidently know where to spend your next dollar.
Our Retail and Media API connections
Campaign
Measurement Solutions
From Campaign to Purchase:
See Your Incremental Sales Impact
Incremental Sales Impact Analysis
Measure the full commerce effect of your campaigns—online, in-store, and on the digital shelf. Our platform identifies the true incremental sales your marketing drives, not just surface-level metrics.
Precise Store Testing for Accurate Results
Traditional test vs. control methods leave room for error. Our data-driven store trade areas eliminate contamination, ensuring your results are clean, precise, and trustworthy.
Identify True ROI with Real-World Factors
Weather shifts, inventory levels, out-of-stocks, and regional trends all impact sales. Our advanced platform controls for these real-world variables, revealing your marketing’s true incremental impact across every region.
Real-Time Media Portfolio Optimization
Turn Uncertainty Into Action:
Unlock Incremental Growth
Media Optimization
Full Commerce media optimization powered by your sales data—see what’s working and where to grow next.
Ongoing Calibration
Test each campaign, measure incremental value, and see how they combine to drive overall Commerce returns.
Real-Time Insights
Don’t wait weeks, months, or even quarters for outdated reports. With our actionable OmniCommerce Performance Platform, you can update your strategy in real time and take action when it matters most.
Forecasting
& Media Planner
Plan, Predict, Profit:
Integrated OmniCommerce Capabilities
Full Portfolio Budget Planning
Leverage insights on diminishing returns across campaigns and channels to make smarter portfolio decisions. Validate your optimization strategy against industry benchmarks, ensuring every dollar is invested where it drives the greatest incremental impact.
Data-Driven Allocation
By continuously monitoring performance and reallocating spend based on these insights, you ensure your marketing portfolio consistently delivers the highest possible incremental returns across all channels.
Precise Insights. Clear Direction. Real Results.
Check Our Blog
How to Talk to Your CFO About Marketing Measurement
Marketing measurement doesn’t need to be a battle. With the right approach you can speak the CFO’s language.
Why Marketing Needs a Common Language for Measurement
Let’s be real: Marketing measurement today is a mess.
How Machine Learning Is Making Marketing More Measurable
For decades, marketers have relied on fragmented metrics like last-click attribution or self-reported dashboards.
Get a Free Incrementality Audit
No fluff. No pitch. Just insights.
Discover What’s Actually Driving Your Sales.
Your ad platforms give you ROAS.
We give you the truth.