Real-Time
AI Mix Model

Turn Uncertainty Into Action:
Unlock Incremental Growth

Innovating marketing measurement with seamless data integration, clear performance metrics and actionable optimizations to boost campaign performance and drive incremental revenue.

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How it works

Automated Data Ingestion

Integrates POS sales and marketing data through prebuilt connectors

Data Harmonization

Refines sales and marketing data into a unified data lake

Portfolio Modeling

Standardizes incremental metrics to compare marketing tactics

Calibration Campaign Modeling

Ingests geo-based campaign results to enhance portfolio modeling accuracy

Analyze, Benchmark & Forecast

Combines historical insights and real-time data to deliver learnings and future predictions

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Methodology

Legacy Mix Modeling

Geolocation-based Incremental Measurement

Multi-touch Attribution

Pēq Real-Time AI Mix Model

Cross-Retailer Halo Effect
Trade Activation Monitoring
Forecasting & Media Planner
National, Regional or Online Marketing
Granular Incrementality (Campaign, Audience, Creative)
Online, Offline, and In-Store
No Holdouts Needed
Exogenous Factor Normalization
Full-Funnel Metrics (Sales, Awareness)

Our Retail and Media API connections

Maximize Every Dollar

Enhance Campaign Results

Leverage real-time metrics to fine-tune active campaigns, shape future strategies, and maximize marketing ROI.

Strengthen Retailer Partnerships

Provide data-driven insights to enhance relationships and secure premium opportunities.

Quick and Effortless Implementation