Campaign
Measurement Solutions
Unlock the Incremental Impact of Every Campaign
Increase Household Penetration, Grow Basket Size, Drive Incremental Sales
With our Campaign Measurement solution, you finally see which campaigns moved the needle — and the Incremental ROAS they delivered — so you stop guessing and start scaling.
Measure What Moves Your Business
Results That Speak the Language of Finance
Marketing isn’t about nice visuals—it’s about measurable outcomes. With Peq’s Campaign Measurement solution, brand teams report:
Incremental ROAS
Increase in new-household conversions
Increased Basket Size
Real Results in Real-Time
Unlock the Full Potential of Each Campaign
Prove incremental returns by measuring in-store and online sales performance.
Drive Campaign Success
Get real-time insights into tactics, audiences, and creatives to understand what’s working before it’s too late.
Cut Through the Red Tape
No PII, clean room or complex data-sharing agreements needed to start measuring today.
Measured Brands
Our Retail and Media API connections
Our platform integrates directly with top retail and media APIs to unify your performance data — making it simple to connect, measure, and optimize across every channel.
FAQs of Campaign Measurement
Pēq’s Campaign Measurement solution is built for CPG & retail brands who need clarity, action and results.
How quickly can we see results?
In most cases, initial campaign-to-household linkages and basket insights can be delivered within a matter of weeks — depending on data integration timelines.
How does Pēq link campaign exposure to household behavior?
We use deterministic and probabilistic linkages (while respecting privacy standards) between campaign/media / retail data and individual-household purchase behavior, enabling us to map exposures to outcomes at the household level.
Which markets/retailers are supported?
Pēq currently supports major markets in Europe and North America, and works with top-tier retail partners across online and offline channels. We can scale to additional geographies as required.
Can we benchmark vs category norms?
Yes — Pēq’s data ecosystem allows you to compare your results against category benchmarks for household reach, basket behaviour and channel efficiency.
Get a Free Incrementality Audit
No fluff. No pitch. Just insights. Discover What’s Actually Driving Your Sales. Your ad platforms give you ROAS. We give you the truth.