Campaign
Measurement Solutions
From Campaign to Purchase:
See Your Incremental Sales Impact
Know exactly how your marketing drives incremental sales by comparing actual results with what would have happened without it.
How it works
Fueled by machine-learning, our geography-based measurement include a combination of variables including:
- Store trade areas
- Current and historical sales trends
- Weather pattern normalization
- Shopper profiles
- Inventory level tracking
- Seasonal trend adjustment
Pēq uses store trade areas to select test and control:
- Efficiently deliver marketing to each store’s shoppers
- Minimize control stores eliminated due to test store proximity
- Avoid control contamination based on shopping patterns
Get a Free Incrementality Audit
No fluff. No pitch. Just insights.
Discover What’s Actually Driving Your Sales.
Your ad platforms give you ROAS.
We give you the truth.
Our Retail and Media API connections
Real Results in Real-Time
Unlock the Full Potential of Each Campaign
Prove incremental returns by measuring store-level and online sales performance.
Drive Campaign Success
Get real-time insights into tactics, audiences, and creatives to understand what’s working before it’s too late.
Cut Through the Red Tape
No PII, clean room or complex data-sharing agreements needed to start measuring today.