Measure Better
Grow Faster
Peq Analytics Drives 42% iROAS Growth
Case Study for a Refrigerated Beverage Brand
In 2023, a prominent ready-to-drink beverage company sought to analyze its iROAS across various retailers and marketing tactics. The objective was to identify opportunities to optimize spending and maximize incremental sales in 2024.
increase in iROAS
additional incremental sales
brand’s investment in Pēq
The Solution
Pēq’s platform conducted an in-depth analysis of the client’s data, revealing a standardized iROAS of $1.48 for the 2023 calendar year. Through this analysis, the platform identified key tactics that presented significant opportunities for optimization.
The insights provided actionable recommendations on where to scale investments and which underperforming strategies to refine or reduce.
The Result
The client adjusted their spending strategy in the first half of 2024 based on data-driven insights uncovered by Pēq. The results were impressive:
- Increased standardized iROAS of $2.10 — a remarkable 42% increase in iROAS.
- Additional $1.2MM of incremental sales from more efficient marketing investments.
- $16.6 ROI for the brand’s investment in Pēq.
These substantial improvements highlighted the effectiveness of the optimized spending strategy, reinforcing the value of data-driven decision-making in maximizing marketing performance.
Start Tomorrow
Get started quickly – Pēq handles the heavy lifting with automation and seamless integration to deliver insights and drive results instantly.