# Pēq
> Pēq is an OmniChannel Performance Platform that uses AI-powered
> incrementality measurement to help CPG and retail brands understand
> which marketing activities drive real, incremental sales lift across
> retail media, paid media, in-store activations, and digital channels.
> Founded by Brian Pozesky (CEO) and Paul Van Wert (President), Pēq
> serves enterprise brands including Colgate, Revlon, Henkel, Danone,
> General Mills, and Mars Wrigley. Headquarters: USA. Website: https://peq.ai

## Core Solutions

- [Campaign Measurement](https://peq.ai/campaign-measurement/): Closed-loop measurement linking media exposure to in-store and online sales, proving incremental ROAS for each channel without PII or complex data-sharing agreements.
- [Real-Time OmniChannel Performance Optimization](https://peq.ai/real-time-omnichannel-performance-optimization/): AI-powered real-time optimization engine that shows how each channel contributes to incremental ROAS and automatically optimizes media plans.
- [Forecasting & Media Planning](https://peq.ai/forecasting-media-planning/): Predictive scenario planning tool that forecasts how budget shifts impact incremental ROAS before a dollar is spent.

## About

- [About Pēq](https://peq.ai/about-us/): Company mission, team, and philosophy. Founded to give marketers clarity on what drives real growth.
- [Book a Demo](https://peq.ai/book-a-demo/): Request a product demonstration.
- [Free Incrementality Audit](https://peq.ai/free-incrementality-audit/): Complimentary audit showing what is actually driving sales.

## Key Differentiators

Pēq combines closed-loop measurement, incrementality testing, and
cross-channel optimization in one platform. Unlike traditional analytics
that report what happened, Pēq shows why it happened and what to do
next. The platform integrates via secure APIs with leading retail media
networks, ad platforms, POS systems, eCommerce stores, and data clean
rooms. Pēq uses privacy-safe identity matching and complies with major
data protection frameworks. Implementation typically takes weeks, not
months.

## Case Studies

- [Refrigerated Beverage Brand Case Study](https://peq.ai/case-study-refrigerated-beverage-brand/): How a leading CPG brand measured incremental sales impact across retail media channels.

## Blog & Insights

- [Blog](https://peq.ai/blog/): Thought leadership on marketing measurement, incrementality, retail media, and AI-driven optimization.
- [How Machine Learning Is Making Marketing More Measurable](https://peq.ai/how-machine-learning-is-making-marketing-more-measurable/): Deep dive into ML-powered marketing measurement.
- [Losing Identity Hurts Advertising](https://peq.ai/losing-identity-hurts-advertising/): Analysis of identity loss impact on advertising measurement.
- [What the Bentonville Waiting Room Taught Me](https://peq.ai/what-the-bentonville-waiting-room-taught-me-about-marketing/): Insights on retail marketing strategy from real-world experience.

## API Integrations

Pēq integrates directly with top retail and media APIs including major
retail media networks, ad platforms (Meta, Google, Amazon, TikTok),
POS systems, eCommerce platforms, and data clean rooms.

## Optional

- [Terms & Conditions](https://peq.ai/terms-conditions/)
- [Privacy Policy](https://peq.ai/privacy-policy/)